Honda sales span motorcycles, automobiles, power products, financial services, and other businesses. The figures below distinguish Honda Group Unit Sales from consolidated sales, use Honda’s fiscal year ending March 31 unless stated otherwise, and separate observed results from forecasts and external market-demand estimates.
Key Honda Sales Statistics
The most broadly useful Honda sales statistics are:
- In the fiscal year ended March 31, 2026, Honda Group sold 22.101 million motorcycles worldwide, up 7.4% year over year.
- In fiscal 2026, Honda Group sold 3.387 million automobiles worldwide, down 8.9% from fiscal 2025.
- In fiscal 2026, Honda Group sold 3.589 million power products worldwide, down 3.0% year over year.
- In fiscal 2026, Honda consolidated motorcycle sales reached 14.673 million units worldwide.
- In fiscal 2026, Honda consolidated automobile sales were 2.711 million units worldwide.
- Between fiscal 2025 and fiscal 2026, Honda Group motorcycle sales increased by 1.529 million units globally.
- In fiscal 2026, North America accounted for 1.605 million Honda Group automobile sales.
- In fiscal 2026, Honda Group sold 929 thousand automobiles in Asia, including 199 thousand in China.
- In fiscal 2026, Honda Group sold 18.738 million motorcycles in Asia.
- In fiscal 2026, Honda Group motorcycle sales in other regions reached 2.213 million units.
- In fiscal 2026, Honda motorcycle-business revenue was ¥4,018.8 billion worldwide.
- In fiscal 2026, Honda automobile-business revenue was ¥13,863.3 billion worldwide.
- In fiscal 2026, Honda consolidated sales revenue totaled ¥21,796.6 billion.
- In fiscal 2026, Honda’s total revenue increased 1.2% excluding currency-translation effects.
- In fiscal 2026, Honda operating profit was a ¥414.346 billion loss.
- In fiscal 2026, Honda’s operating margin was negative 1.9%.
- For the fiscal year ending March 31, 2027, Honda forecasts 3.390 million Group automobile sales worldwide.
- In calendar 2024, Honda cited approximately 19.160 million units of Indian motorcycle demand, up around 15% year over year.
Contents
- Honda global sales scale and definitions
- Regional Honda automobile sales statistics
- Regional Honda motorcycle sales trends
- Honda sales revenue by business segment
- Sales-linked financial outcomes
- Honda sales forecasts and market demand
Honda Global Sales Scale and Definitions
Honda’s broadest unit-sales measure is Honda Group Unit Sales. It includes completed products sold by Honda, consolidated subsidiaries, and equity-method affiliates and joint ventures, so it is not interchangeable with consolidated unit sales.
| Business | Honda Group Unit Sales, fiscal 2026 | Change from fiscal 2025 |
|---|---|---|
| Motorcycles | 22.101 million | +7.4% |
| Automobiles | 3.387 million | −8.9% |
| Power products | 3.589 million | −3.0% |
Source: Honda Group Unit Sales/Consolidated Unit Sales — Fiscal Year Ended March 31, 2026.
The consolidated measure covers Honda and consolidated subsidiaries corresponding to sales revenue to external customers. On that basis, fiscal-2026 motorcycle sales were 14.673 million units, automobile sales were 2.711 million, and power-product sales were 3.589 million.
Honda Group motorcycle sales rose from 20.572 million in fiscal 2025 to 22.101 million in fiscal 2026, an increase of 1.529 million units. The difference between Group and consolidated figures is a scope issue, not a contradiction; some Japanese automobile operating-lease sales are included in Group Unit Sales but excluded from Consolidated Unit Sales.
Regional Honda Automobile Sales Statistics
Honda Group automobile sales declined across the largest reported regions in fiscal 2026. North America remained the largest listed region, while Asia recorded the largest unit decrease in the supplied year-over-year comparison.
| Region | Fiscal 2025 | Fiscal 2026 | Change |
|---|---|---|---|
| Japan | 630 thousand | 605 thousand | — |
| North America | 1.654 million | 1.605 million | −49 thousand |
| Europe | 93 thousand | 90 thousand | −3 thousand |
| Asia | 1.182 million | 929 thousand | −253 thousand |
| Other regions | 157 thousand | 158 thousand | +1 thousand |
Source: Honda Group Unit Sales/Consolidated Unit Sales — Fiscal Year Ended March 31, 2026.
For fiscal 2026 alone, North America recorded 1.605 million units, Europe 90 thousand, Asia 929 thousand, and other regions 158 thousand. The Asia figure includes 199 thousand China units, and the regional figures are Honda Group Unit Sales, including equity-method affiliates and joint ventures.
Japan’s reported comparison is 630 thousand units in fiscal 2025 and 605 thousand in fiscal 2026. These figures describe Honda Group automobile sales by fiscal year, rather than calendar-year registrations or a consolidated-only customer-delivery measure.
Regional Honda Motorcycle Sales Trends
Motorcycles were Honda’s largest unit-sales category in fiscal 2026, with Asia providing the dominant regional volume. Japan, North America, and Europe each declined from fiscal 2025, while Asia and other regions increased.
| Region | Fiscal 2025 | Fiscal 2026 | Fiscal-2026 movement |
|---|---|---|---|
| Japan | 224 thousand | 205 thousand | −19 thousand |
| North America | 548 thousand | 538 thousand | −10 thousand |
| Europe | 475 thousand | 407 thousand | −68 thousand |
| Asia | 17.478 million | 18.738 million | +1.260 million |
| Other regions | 1.847 million | 2.213 million | +366 thousand |
Source: Honda Group Unit Sales/Consolidated Unit Sales — Fiscal Year Ended March 31, 2026.
Honda Group motorcycle sales in Asia increased by 1.260 million units to 18.738 million in fiscal 2026. Other regions added 366 thousand units to reach 2.213 million, while Europe fell by 68 thousand to 407 thousand.
The Group definition matters here as well: these regional motorcycle figures include Honda, consolidated subsidiaries, and equity-method affiliates and joint ventures. They should not be substituted for Honda’s consolidated motorcycle sales of 14.673 million units.
Honda Sales Revenue by Business Segment
Unit volumes and revenue show different aspects of Honda’s sales scale. In fiscal 2026, motorcycle revenue grew strongly, automobile revenue declined, and financial-services revenue increased modestly.
| Segment | Fiscal-2026 revenue | Change from fiscal 2025 |
|---|---|---|
| Motorcycle business | ¥4,018.8 billion | +¥392.2 billion |
| Automobile business | ¥13,863.3 billion | −¥305.8 billion |
| Financial services | ¥3,529.4 billion | +¥21.7 billion |
| Power products and other | ¥384.9 billion | −¥0.2 billion |
| Consolidated total | ¥21,796.6 billion | +¥107.8 billion |
Source: Honda Group Unit Sales/Consolidated Unit Sales — Fiscal Year Ended March 31, 2026.
Excluding currency-translation effects, Honda reported motorcycle-business revenue up 11.9% and automobile-business revenue down 1.6% in fiscal 2026. Financial-services revenue increased 1.4%, while power-products and other-business revenue decreased 1.0%; total Honda revenue increased 1.2% on the same constant-currency basis.
The consolidated financial-results release reports sales revenue of ¥21,796,610 million, up 0.5% from fiscal 2025. The rounded ¥21,796.6 billion presentation and the ¥21,796,610 million financial-results figure describe the same fiscal-2026 consolidated revenue total at different precision levels.
Sales-Linked Honda Financial Outcomes
Honda’s fiscal-2026 revenue increase did not translate into positive consolidated profitability. The reported financial outcomes show a shift from profit in fiscal 2025 to losses in fiscal 2026.
| Measure | Fiscal 2025 | Fiscal 2026 |
|---|---|---|
| Operating profit | ¥1,213.486 billion profit | ¥414.346 billion loss |
| Profit before income taxes | ¥1,317.640 billion profit | ¥403.300 billion loss |
| Profit for the year | ¥903.034 billion profit | ¥353.023 billion loss |
| Profit attributable to owners | ¥835.837 billion profit | ¥423.941 billion loss |
Source: Consolidated Financial Results for the Fiscal Year Ended March 31, 2026 (IFRS).
Honda’s operating margin was negative 1.9% in fiscal 2026, compared with 5.6% in fiscal 2025. Basic earnings per share moved from ¥178.93 to negative ¥106.06, while return on equity attributable to owners of the parent moved from 6.7% to negative 3.5%.
These are consolidated Honda financial measures, not direct margins for an individual vehicle, motorcycle, region, or unit-sales category. Revenue, unit sales, and profit therefore answer different questions about the company’s sales performance.
Honda Sales Forecasts and Market-Demand Estimates
Honda’s fiscal-2027 outlook includes forecasts for automobiles and power products. These figures are forward-looking and should not be read as observed sales.
- Honda forecasts Honda Group automobile sales of 3.390 million units for the fiscal year ending March 31, 2027, up 3 thousand from fiscal 2026.
- Honda forecasts Honda Group power-product sales of 3.650 million units for the fiscal year ending March 31, 2027, up 61 thousand from fiscal 2026.
Source: Honda Group Unit Sales/Consolidated Unit Sales — Fiscal Year Ended March 31, 2026.
Honda’s Form 20-F also cited external motorcycle-demand estimates for calendar 2024. These are market-demand estimates cited by Honda, not Honda unit sales, and the geographies and exclusions differ from the fiscal-year Group Unit Sales above.
| Market | Calendar-2024 demand estimate | Year-over-year movement |
|---|---|---|
| United States | Approximately 700 thousand | Down around 4% |
| Europe | Approximately 1.240 million | Up around 5% |
| India | Approximately 19.160 million | Up around 15% |
| Other Asian countries | Approximately 18.210 million | Down around 1% |
| Brazil | Approximately 1.710 million | Up around 12% |
Source: Honda Motor Co., Ltd. Form 20-F for the Fiscal Year Ended March 31, 2025.
The U.S. estimate covers motorcycles and ATVs and excludes side-by-sides. The other Asian-country estimate excludes India; Honda noted that a decline in China was partly offset by Indonesia, so the estimate should not be treated as a single-country figure.
The calendar-2024 demand estimates and fiscal-year Honda sales statistics are useful for surrounding market context, but they measure different populations, periods, and concepts. Forecasts remain forecasts, while the fiscal-2026 unit, revenue, and financial figures are reported observations for the year ended March 31, 2026.