Motorcycle industry statistics span manufacturers, motorcycles and scooters, powered two- and three-wheelers, road use, and safety outcomes. The figures below distinguish company-reported sales from industry totals, estimates from observed counts, and motorcycles from broader two-wheeler categories.
Key Motorcycle Industry Statistics
The most useful headline figures include:
- In 2024, Honda reported approximately 30,000 motorcycle dealers worldwide.
- In its 2024 report, Honda reported around 20 million annual global motorcycle sales for its worldwide motorcycle business.
- In 2024, Piaggio sold 359,900 two-wheelers worldwide, compared with 436,300 in 2023.
- In FY2024, India’s domestic motorcycle industry sold 11,653,237 motorcycles.
- In FY2024, 100cc–110cc motorcycles represented 49% of India’s domestic motorcycle sales.
- In FY2024, India’s 125cc-and-above motorcycle segment grew 21% from the prior fiscal year.
- In 2024, Harley-Davidson recorded 151,200 worldwide retail motorcycle sales, down 7% from 2023.
- In 2024, LiveWire shipped 612 electric motorcycles worldwide, compared with 660 in 2023.
- In 2023, Great Britain recorded an estimated 2.9 billion motorcycle and scooter vehicle miles.
- In 2023, powered two- and three-wheelers accounted for 21% of global road traffic fatalities in the WHO estimate.
- In 2023, 6,335 U.S. motorcyclists died in traffic crashes, representing 15% of all U.S. traffic fatalities.
- In 2023, an estimated 82,564 U.S. motorcyclists were injured in traffic crashes.
- In 2023, the U.S. motorcycle fatality rate was 31.39 deaths per 100 million vehicle miles traveled.
- In 2021, motorcyclists were 3.5% of U.S. registered vehicles but 14% of motor-vehicle traffic fatalities.
- In 2023, 51% of motorcyclists killed in U.S. states without universal helmet laws were not wearing helmets when use was known.
- In 2023, 74% of U.S. motorcycle riders used DOT-compliant helmets, according to NHTSA’s rider-use measure.
- In 2023, 41% of riders killed in U.S. single-vehicle motorcycle crashes were alcohol impaired.
- In 2023, motorcycle traffic on Great Britain’s minor roads accounted for 1.5 billion vehicle miles, or 53% of the total under the report’s definition.
Contents
- Global motorcycle industry scale and manufacturer reach
- Motorcycle sales by company, region and segment
- Motorcycle production, retail demand and electric trends
- Motorcycle use, registrations and road travel
- Motorcycle safety, deaths and injuries
- Helmet use, rider demographics and policy
Global Motorcycle Industry Scale and Manufacturer Reach
Company disclosures show the breadth of the sector, but their populations are not interchangeable. Honda’s figures describe its motorcycle business, while Piaggio’s figures include scooters and other company-defined vehicle categories.
- Honda reported approximately 30,000 motorcycle dealers worldwide in its 2024 report. Honda Report 2024
- Honda also reported annual global motorcycle sales of around 20 million units for its worldwide Honda motorcycle business in the 2024 report. This is a company-reported rounded annual volume, not total industry sales. Honda Report 2024
- Piaggio sold 481,600 vehicles worldwide in 2024, down from 559,500 in 2023. The group’s total includes vehicle categories beyond motorcycles. Piaggio Group 2024 Draft Financial Statements
- Piaggio’s two-wheeler sales were 359,900 in 2024, versus 436,300 in 2023, and its two-wheeler business generated €1,298.3 million in 2024 net sales. These figures include scooters and motorcycles under the company’s definition. Piaggio Group 2024 Draft Financial Statements
Piaggio reported a 30.8% decline in Asia-Pacific two-wheeler sales volume in 2024. It also reported a 21.4% share of the European scooter market and a 28.1% share of the North American scooter market in 2024; both shares refer to scooters rather than all motorcycles. Piaggio Group 2024 Draft Financial Statements
Motorcycle Sales Statistics by Company, Region and Segment
India provides a detailed view of domestic motorcycle demand by fiscal year and engine-displacement segment. The fiscal years below ended on March 31, so they should not be read as calendar-year totals.
| India domestic motorcycle measure | FY2022 | FY2023 | FY2024 |
|---|---|---|---|
| Industry motorcycles sold | 8,984,186 | 10,230,502 | 11,653,237 |
| Bajaj Auto domestic motorcycles sold | 1,632,897 | 1,769,575 | 2,121,491 |
| Bajaj domestic market share | 18.2% | 17.3% | 18.2% |
Source: Bajaj Auto Annual Report: Management Discussion and Analysis. The industry series and company figures are the report’s domestic India measures.
India’s domestic motorcycle industry grew 13.9% in FY2023 and 13.9% in FY2024. Bajaj’s Pulsar brand sold over 1.4 million units in FY2024 after 37% growth, a rounded company-reported brand figure. Bajaj Auto Annual Report: Management Discussion and Analysis
The engine-size mix also changed unevenly:
- The 100cc–110cc segment represented 49% of India’s domestic motorcycle sales in FY2024 and grew 7% from FY2023.
- The 125cc-and-above segment grew 21% in FY2024 and accounted for over 50% of India’s motorcycle sales volume.
- Bajaj sold over 1.5 million motorcycles in the 125cc-and-above category in FY2024 and reported a 26% category share.
These are engine-displacement segment measures from Bajaj’s report, not a universal classification for every motorcycle market. Bajaj Auto Annual Report: Management Discussion and Analysis
Motorcycle Production, Retail Demand and Electric Trends
Retail results differ from shipments, production, registrations and broader industry sales. Harley-Davidson’s 2024 disclosure illustrates both regional weakness and category differences.
| Harley-Davidson measure | 2024 | Change from 2023 |
|---|---|---|
| Worldwide retail motorcycles | 151,200 | -7% |
| North America retail motorcycles | 102,000 | -4% |
| EMEA retail motorcycles | 24,100 | -11% |
| Asia-Pacific retail motorcycles | 22,200 | -18% |
| Latin America retail motorcycles | 2,900 | Unchanged |
Source: Harley-Davidson 2024 Fourth Quarter and Full Year Results. EMEA means Europe, the Middle East and Africa, and the figures are company retail measures.
Harley-Davidson reported that its Touring, Trike and CVO retail sales increased 10% year over year in 2024, although that result covers selected categories rather than the complete portfolio. Harley-Davidson 2024 Fourth Quarter and Full Year Results
Electric motorcycle activity remained small in the disclosed LiveWire segment. LiveWire shipments were 612 in 2024, versus 660 in 2023, down 7%; revenue was $26 million, down 31% from $38 million; and its operating loss was $110 million, compared with $117 million in 2023.
These are company segment figures and do not represent the broader electric two-wheeler market. Harley-Davidson 2024 Fourth Quarter and Full Year Results
Piaggio Group reported €1,701.3 million in 2024 net sales, down 14.3% from 2023, and €286.7 million in 2024 EBITDA, down 11.8% from €325 million. Both are group-wide accounting measures, not motorcycle-only results. Piaggio Group 2024 Draft Financial Statements
Motorcycle Use, Registrations and Road Travel Statistics
Great Britain’s official traffic estimates measure vehicle miles rather than units sold or registered. The report groups motorcycles, scooters, mopeds and combinations, and excludes e-scooters.
| Great Britain road type | 2023 motorcycle and scooter traffic | Share of total |
|---|---|---|
| Motorways | 0.2 billion vehicle miles | 6% |
| A roads | 1.2 billion vehicle miles | 41% |
| Minor roads | 1.5 billion vehicle miles | 53% |
The total reached 2.9 billion vehicle miles in 2023, an estimated 6.8% above 2019. Road traffic estimates in Great Britain, 2023: Traffic by vehicle type
The road-type split indicates where the measured travel occurred: minor roads accounted for 53%, A roads for 41%, and motorways for 6%. Because these are vehicle-mile estimates using the report’s broader motorcycle-and-scooter definition, they cannot be directly compared with manufacturer sales or registration counts. Road traffic estimates in Great Britain, 2023: Traffic by vehicle type
Motorcycle Safety Statistics: Deaths, Injuries and Crash Risk
The global safety context includes all road users, while some regional figures isolate powered two- and three-wheelers. Those broader categories include motorcycles, mopeds, scooters and related vehicles.
- The WHO’s 2023 global road-safety report estimated 1.19 million road traffic deaths annually, 5% below 2010, across all road users.
- Powered two- and three-wheeler riders represented 21% of global road traffic fatalities in the WHO estimate.
- The WHO South-East Asia Region accounted for 28% of global road traffic deaths, and the Western Pacific Region accounted for 25%.
- Low-income countries had 1% of the world’s motor vehicles while carrying disproportionately higher road-death risk; this comparison concerns broad road transport, not motorcycles alone.
Sources: Despite notable progress, road safety remains urgent global issue and New global guidelines to curb motorcycle crash deaths.
WHO-cited regional data found powered two- and three-wheeler deaths represented 43% of road deaths in South-East Asia. In 2016, motorcycle deaths represented 73% of road deaths in Thailand and 74% in Cambodia; the source describes these as estimates using broader motorcycle or powered-two-wheeler classifications. New global guidelines to curb motorcycle crash deaths
In the United States, NHTSA recorded 6,335 motorcyclists killed in traffic crashes in 2023, or 15% of all traffic fatalities, and estimated 82,564 motorcyclists injured. Fatalities among ages 15–20 rose 44%, from 350 in 2022 to 505 in 2023. Motorcycle Safety Month: Help Prevent Motorcycle Deaths
| U.S. 2023 motorcycle safety measure | Result |
|---|---|
| Alcohol-impaired riders involved in fatal crashes | 1,668 |
| Riders killed in single-vehicle crashes who were alcohol impaired | 41% |
| Motorcycle fatality rate | 31.39 per 100 million VMT |
| Passenger-car occupant fatality rate | 1.13 per 100 million VMT |
Source: Motorcycle Safety Month: Help Prevent Motorcycle Deaths. VMT means vehicle miles traveled, and the alcohol percentage applies only to riders killed in single-vehicle crashes.
For a separate 2021 comparison, motorcyclists were 3.5% of registered U.S. vehicles but 14% of motor-vehicle traffic fatalities. NHTSA reported fatality rates of 30.68 per 100 million VMT for motorcyclists and 1.22 for passenger-car occupants. Countermeasures That Work: Motorcycle Safety
Motorcycle Helmet Use, Rider Demographics and Policy Outcomes
Helmet figures depend on whether the measure covers observed riders or people killed in crashes. NHTSA’s 2023 helmet-law comparison uses cases where helmet use was known, while its rider-use figure is a separate national measure.
- In U.S. states without universal helmet laws, 51% of motorcyclists killed in 2023 were not wearing helmets when helmet use was known.
- In U.S. states with universal helmet laws, 10% of motorcyclists killed in 2023 were not wearing helmets when helmet use was known.
- NHTSA reported 74% DOT-compliant helmet use among U.S. motorcycle riders in 2023.
The state comparison is observational and does not establish causation. Motorcycle Safety Month: Help Prevent Motorcycle Deaths and Motorcycle Safety
Age is another major dimension in the global data. People aged 15–34 accounted for over 60% of powered two- and three-wheeler deaths in low- and middle-income countries, according to WHO-cited estimates. New global guidelines to curb motorcycle crash deaths
The WHO global report estimated that vulnerable road users made up 53% of road fatalities, including pedestrians at 23%, powered two- and three-wheelers at 21%, cyclists at 6% and micromobility users at 3%. These categories describe the WHO presentation and the powered-two-wheeler group is broader than motorcycles alone. Despite notable progress, road safety remains urgent global issue
Policy coverage remains incomplete. Only six UN Member States had laws meeting WHO best practice for all listed risk factors, while 140 had such laws for at least one factor; only 35 countries legislated on all key vehicle safety features, and 51 had laws requiring safety inspections covering all road users.
These are law-presence counts, not measures of enforcement, compliance or crash outcomes. Despite notable progress, road safety remains urgent global issue
NHTSA states that correct motorcycle-helmet use can reduce crash-death risk by more than six times and brain-injury risk by up to 74%. The estimates depend on helmet quality, crash circumstances and the underlying studies, so they are not guaranteed individual outcomes. Countermeasures That Work: Motorcycle Safety